Top 5 Drawing & Coloring Apps in the US for Q2 2023: Performance Insights

In the second quarter of 2023, the top 5 drawing and coloring applications on a unified platform in the United States exhibited varied performance trends in terms of weekly downloads, revenue, and active users. This data, sourced from Sensor Tower, provides valuable insights into the market dynamics for these popular apps.

Drawing Carnival from CrazyLabs LTD saw a fluctuating trend in weekly downloads, peaking at approximately 198K at the start of the quarter and settling around 100K by the end of June. Active users showed a steady increase, rising from around 347K in late March to 386K by the end of June.

Happy Color®: Coloring Book by X-FLOW maintained consistent weekly revenues, averaging between $8K and $9K, with a slight peak at $9.9K in mid-June. Weekly downloads remained stable, with minor fluctuations, ending the quarter at around 100K. Active users also showed resilience, with numbers hovering around 2M throughout the quarter.

ColorMe - Painting Book initially experienced a surge in weekly downloads, reaching over 205K in mid-April, but saw a significant drop to around 49K by the end of June. Active users mirrored this trend, peaking at nearly 300K in mid-April before stabilizing at around 214K by the quarter's end.

Color by Number: Coloring Games from Wildlife Studios demonstrated strong weekly revenue performance, consistently generating between $130K and $176K. Weekly downloads showed a positive trend, increasing from 84K in late March to about 87K by the end of June. Active users remained relatively stable, with a slight increase from 651K to 610K.

Phone Case DIY, also from CrazyLabs LTD, exhibited a steady pattern in weekly downloads, starting at around 106K and tapering off to approximately 86K by the end of June. Active users showed a gradual increase, rising from 307K in late March to 255K by the end of the quarter.

For more detailed insights into the performance of these applications, visit Sensor Tower.